Why You Should Use Custom Photographs on Your Website
Many clients gain or lose interest in your business within the first 1-3 clicks of your website. Your photos and visuals can hook them and invite them in or turn them away with a single look.
Elegant Custom Images Inc uses custom photographs to interpret their message and brand visually. That is impossible to do with stock photography.
If a photo is taken on private property where a company or organization has a legal interest, permission must be obtained from the owners. That includes airports, courthouses, public hospitals, schools, museums, energy facilities, etc.
Even if the photo is a generic landscape or scenic image, obtaining permission to use the photograph for business purposes can be tricky. The company or organization could have a policy against pictures taken on their property or be concerned about potential litigation. The company or organization should have a comprehensive photography policy that knowledgeable counsel should review regularly.
A custom photographer will consider all of these concerns when taking the photos. They may not mention the location or company by name, but they will provide clients with images that reflect their style and personality. That gives their clients options when selecting the final photographic art displayed on their walls.
While high-quality custom photographs cost more than low-cost stock images, they are worth it. People are highly visual creatures and make connections almost instantly. Using meaningful, custom imagery on your website, social media channels, and blog posts will drastically improve the user experience and increase conversion rates.
Custom photography can help your customers feel more engaged with your brand, and they will be more likely to trust your product or service. It can also create a sense of exclusivity that isn’t possible with stock photos.
Custom photographers often spend much time, effort, and money to produce beautiful heirloom quality artwork for their clients. They have a strong passion for what they do and love working with their clients to create something they will cherish forever. That is what makes them worth it for their clients. Reliving the joys of new parenthood, reliving the carefree, innocent years before your children grew up and had to enter the tumultuous world of adulthood, or remembering that loving feeling you once had with your partner when they were still just your husband and wife, these are all moments that can be captured in timeless images by a skilled custom photographer.
Humans are highly visual creatures. We can process visual information and make connections within milliseconds, meaning your website’s images will have a greater impact than words alone. Investing in custom photography will help you grab the attention of potential customers and showcase what sets your company apart from the competition.
Stock photos are often generic and must communicate a clear message or convey the proper tone for your brand. That is especially true when it comes to product imagery. A professional photographer will take the time to understand your business and the message you are trying to convey, allowing them to capture imagery that speaks to your customers’ needs.
In addition, custom photos are more likely to increase conversion rates. That is because buyers want to feel like they are interacting with the product or service themselves before purchasing. For example, showing a woman holding a handbag with her dog can help potential buyers envision themselves using it in their lives. That gives confidence that they are purchasing the right product for their needs.
Another reason to consider investing in custom photography is that it can increase your online presence. People are much more likely to visit a company’s website when they see its images on social media, search engines, and other sites. High-quality photos can also attract more traffic and improve the user experience on your website.
Finally, custom photographs can give your site a unique look and feel. Stock photos can look very similar to one another, which can cause your site to appear cluttered and messy. Having a variety of custom photos on your website can create a more cohesive and organized appearance.
Hiring a professional photographer may seem unnecessary, but it is worth the investment. Not only will you get unique, one-of-a-kind images for your website and marketing materials, but you’ll also have the added benefit of increased customer conversion rates, a stronger brand image, and exclusive use of the photos for your business.
If you’ve got a large following on social media, you can create e-commerce plugins that enable you to sell your photos as prints and other physical products. These are a great way to earn passive income from your photography, as you can often sell your photos for up to $40 each. That is a great option for photographers with the audience and the skills to make this work.
You can also join stock photo sites offering a tier system for aspiring photographers where the higher your commission rate is, the more you sell. You will need to submit ten of your best images to be approved for trading on the site, and you can then start uploading to climb the tiers for more and more money.
Custom photographs cost more than generic stock images, but they are worth the investment because they can boost your conversion rates and help you create a better first impression for customers. They will feel like they know you and your company by the images you use, and they will be more likely to trust you with their business.
Your website is the face of your company and the first impression potential clients will get of you. That is where you can gain or lose a client in just 1-3 clicks, so it’s important to hook them visually with stunning photos and visuals. Custom photography does just that while showing your potential clients that you fit their needs and wants.
Purchasing exclusive rights to a photo means that you can never have anyone else use it for projects or in any form other than the one that you want to use it for. That is typically only needed for high-profile brands with big marketing budgets; you can find these photos. If you don’t need exclusive rights, you can opt for royalties or rights-managed licenses instead, which are less expensive.
When you use custom photographs, you show yourself and your clients that you care about them. Working with a professional photographer allows you to be vulnerable and share some of your most cherished moments with those closest to you.
Photographs capture memories and emotions that you will always cherish. They can take you back to when you bought your first home or your child’s birth. They can show you the joy and love of your wedding day or the tumultuous times of your college years leading up to graduation and entering the real world.
It’s true what they say: we are a highly visual society. A user’s decision to trust or engage a website is made in milliseconds, and custom images have been proven to improve users’ experience. Stock photos have been known to convey the wrong message, confuse the user, or leave a sense of fraud upon them.
Custom photography lets you hook a potential client visually and invite them to stay on your website longer than possible. It also helps keep your brand cohesive and shows that you have the attention to detail it takes to produce a quality product.
A professional photographer can ensure that each custom image you select for your business reflects the same vibe and style as your other marketing materials. That is especially helpful for companies with multiple pages on their website or businesses involved in a visual process, such as architecture or construction companies.
The best way to show your clients that you care about them is by using high-quality, personalized imagery on your website and other marketing materials. In the long run, hiring a professional photographer is worth it to achieve beautiful, impactful custom images for your business.